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Audience Analytics

Dive deep into audience viewing behaviors to uncover key patterns, emerging trends, and engagement signals across platforms

Maximise the power, accessibility, and actionability of your datasets with our cutting-edge Audience Analytics solutions. We help you unlock deep audience insights, segment customers with precision, and optimize engagement strategies using advanced data science techniques. Drive smarter decision-making predictive modeling, and AI-driven personalization to enhance customer experiences and maximize ROI. 🚀

  1. How can you unlock the full potential of your data assets?

  • Connecting data from multiple sources is essential to maximizing their value. With deep expertise in data science, analytics, and software development, we integrate diverse data streams seamlessly, ensuring you extract meaningful insights and achieve the highest return on your investments.

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    2. How Can You Effortlessly Unlock Actionable Insights?

  • ​Gaining valuable insights shouldn't be complicated. With seamless data integration and advanced analytics, we transform raw data into clear, actionable intelligence. Our solutions provide real-time access to meaningful trends and predictive insights, empowering you to make informed decisions with confidence and precision.⚡

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    3. How Can You Maximize the Impact of Your Media Plans?

  • ​Achieving the best ROI from your media investments requires precision, data-driven insights, and continuous optimization. Our advanced analytics solutions help you identify high-performing channels, allocate budgets efficiently, and refine targeting strategies to ensure every campaign delivers maximum impact. Make smarter decisions, reduce waste, and drive higher engagement with data-powered media planning. 📈✨​​​​​

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    4. How Can Global Businesses Achieve Seamless Planning and Research Across Markets?

  • ​Navigating multiple markets requires a unified, data-driven approach to ensure consistency and precision. Our solutions integrate data from diverse sources, enabling cross-country insights, streamlined planning, and comparative analysis. With advanced analytics and real-time intelligence, you can align strategies, optimize performance, and drive impactful decisions on a global scale. 🌍📊​​​​​

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Trading Stocks Based on Financial News Using Attention Mechanism

Sentiment analysis of financial news headlines influences stock market values. We analyze this impact by collecting financial news and stock data over time. Using VADER for sentiment analysis, we establish correlations with stock prices sourced from Yahoo Finance and Kaggle, while headlines come from the Wall Street Journal, Washington Post, and Business-Standard. Text embeddings like BoW and TF-IDF are used, followed by machine learning (Naive Bayes, XGBoost) and deep learning models (CNN, LSTM). CNN (80.86%) and LSTM (84%) outperform SVM (50.3%), Random Forest (67.93%), and Naive Bayes (59.79%). BERT (90%) and RoBERTa (88%) achieve the highest accuracy.

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