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Advertising Intelligence

Gain in-depth advertising insights to drive growth for brands and fintech companies.

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Analyze competitor ad spend, placements, messaging, and strategies to stay ahead in the market.

Analyze competitor ad spend, placements, and messaging to uncover strategic insights. Gain a competitive edge and optimize your advertising for maximum impact.

  1. How Can Brands Maximize the Impact of Their Advertising Strategies?

  • To maximize advertising impact, brands need a data-driven approach that evaluates performance across multiple channels. Market Mix Modeling (MMM) helps identify the true impact of each marketing channel, enabling brands to allocate budgets efficiently, refine targeting, and enhance messaging for higher engagement. By analyzing ad spend, placement trends, and competitor strategies, our solutions provide actionable insights to boost ROI, drive conversions, and ensure sustained growth. 📊🚀

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    2. How Can Fintech Companies Unlock Maximum Growth?

  • ​Market Mix Modeling (MMM) provides a holistic view of marketing performance by analyzing historical data to determine the impact of various advertising channels on sales and conversions. By understanding where, when, and how much advertisers are spending, fintech companies can identify high-value sales prospects, sharpen their focus, and allocate budgets efficiently.

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    3. How Can We Deliver the Best Results for our Clients?

  • ​Success in advertising comes from data-driven decisions, competitive intelligence, and strategic execution. Our Advertising Intelligence solutions provide deep insights into market trends, competitor ad spend, and audience behavior, enabling brands to refine their messaging and optimize budgets. By leveraging real-time data, predictive analytics, and Market Mix Modeling (MMM), we help clients make smarter investments, improve campaign performance, and achieve measurable growth. 📈🚀​​​​​

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    4. How Can Brands Benchmark Their Creative Performance?

  • ​Understanding how your creative stacks up against competitors is crucial for maximizing advertising impact. Our Advertising Intelligence solutions provide deep insights into ad performance across multiple channels. By analyzing ad spend patterns, brands can enhance visual appeal, and optimize campaign performance. Gain a competitive edge with data-driven benchmarking and actionable insights to ensure your ads stand out. 📊✨​​​​​

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Trading Stocks Based on Financial News Using Attention Mechanism

Sentiment analysis of financial news headlines influences stock market values. We analyze this impact by collecting financial news and stock data over time. Using VADER for sentiment analysis, we establish correlations with stock prices sourced from Yahoo Finance and Kaggle, while headlines come from the Wall Street Journal, Washington Post, and Business-Standard. Text embeddings like BoW and TF-IDF are used, followed by machine learning (Naive Bayes, XGBoost) and deep learning models (CNN, LSTM). CNN (80.86%) and LSTM (84%) outperform SVM (50.3%), Random Forest (67.93%), and Naive Bayes (59.79%). BERT (90%) and RoBERTa (88%) achieve the highest accuracy.

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